Dreamforce / Salesforce

The world’s largest tech conference, turning San Francisco in to an immersive tech theme park. Led multiple spaces at Dreamforce National Park, from its Campground activations to the Innovation Launch Zone space. Worked with multiple creative teams provided creative direction and design system across all product Lodges (persona-based learning and networking spaces) and Launch areas (dedicated showcases for new product rollouts). We also delivered a full suite of social ads across all clouds, industries, and Salesforce products.

Role: Associate Creative Director

#DF22 Social Promotions

My team worked with social managers across Salesforce products: Commerce Cloud, Marketing Cloud, Industries, Net Zero, Platform, Service Cloud, Sales Cloud, and Tableau to promote their keynote speakers, major announcements, session schedules, live tweets, etc. All social ads are published to their respective product social channels.

DREAMFORCE

Dreamforce is an annual Salesforce event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Over 170,000 attendees from all over the world gather to share their insights, successes, and learn the latest in industry innovations.