Dreamforce
National Park
20 Years

San Francisco transformed into Dreamforce National Park. 40,000+ attendees learning the latest in innovation from Salesforce.

That year, Salesforce Genie (now Data 360) was the highlight of the conference, one of the most significant product launches in Salesforce history. Genie Magic Falls brought the product's promise to life physically, anchored by an F1 activation that put the power of real-time data on full display. Partnered with an internal creative team, leading from concept to execution with the customer experience always at the center.

Beyond the launch, we designed the product lodges as dedicated spaces for customers to go learn, connect, and explore the latest product features.

Scale, concept, and craft. All at once.

Company: Salesforce
Product Feature: Genie Product Launch
Scope: Creative Concept, Environmental Design System, Experiential Activations, Social Campaign, Web + Digital

Marketing and Social Promos

Dreamforce doesn't stop at the doors. Directed a team of designers working alongside social managers across every Salesforce products: Commerce Cloud, Marketing Cloud, Industries, Net Zero, Platform, Service Cloud, Sales Cloud, and Tableau. Keynote speakers, major announcements, session schedules, live coverage. All designed, all on brand, all published across their respective product channels.